It’s generally advised to devote roughly the same amount of effort to product promotion as actual product development. If you took two days to write a blog post, you should spend the following two days posting it to as many blogs as possible. Your mobile app can benefit from the same idea. Months of phone app development ought to result in months of marketing.   

The procedure gets simpler and quicker the more you advertise your software. We are aware that small companies often lack substantial marketing or promotional event budgets. Wealthy individuals might have access to few outlets for content promotion. This tutorial will teach you to sell an app and improve your app marketing plan. Now, let’s get started. 

Customer Research

Marketing for mobile apps begins long before they are released onto the market. Talk to your customers before telling your dev team to add a million features to your app. You want to be sure that anything you are doing will work well for them, after all.

Start your market research by listing everyone you have sold to, even those who only signed up for your newsletter. Reach out to them via email, requesting 5 to 10 minutes of their time. To encourage participation, offer a special discount or provide valuable educational content as an incentive. Once you have their attention, ask a few questions. This will help you understand what they want in an app.

It’s important to comprehend the expectations of both present and prospective users for your software. You will have created a bridge to your clients. You will also find gaps you may have missed. Involving your users in the app design process ensures the final product meets your target audience’s needs. It also discreetly markets your app. 

Influencer Marketing

Sincere, real, and mutually beneficial influencers will market your app. So, build relationships with them. Selecting influencers that share the same values as your target audience and user base is essential to the success of this strategy. Social media influencers can access demographic data on most platforms’ followers. Influencer-driven installations have a lower turnover rate. To collaborate and market your app before its launch, you should search for bloggers in addition to social media platforms. By partnering with the best mobile app development company in the USA, you’ll ensure a successful pre-launch marketing strategy.

Leverage Your Website

Your website might be the best tool for promoting your app. It must be mobile-optimized and already exist. All your clients and anyone interested in your business will visit your website. It’s crucial that everyone is aware that you have an app when they do. 

If you want to integrate your app with your website, you may need to dedicate a certain area to the app. For example, the corner of the screen or the center of the webpage. Web push notifications can also be used to promote apps.  

One of the best ways to promote your mobile app is to include it in your regularly scheduled blog posts and have it on your website. One way to do this is to write a blog post detailing your app. Alternatively, you could end each post with a call to action to download the app. 

Email Marketing 

You should incorporate your new app into your marketing materials, including emails. You will send out many emails as a business, and every one of those is a lost opportunity if you are not adding your app.

Every email you send should have a footer. It must promote your app. This applies to tech support, newsletters, and purchase confirmation emails. Add information about what can be done with the software and a link that takes users to the download page.

Emails are still useful as long as they are utilized appropriately. 91% of Exact Target research respondents said they check their email daily. Make the most of your app by including links to it in email signatures, customer support communications, and newsletters.

Consider Alternative App Stores

There are other online app marketplaces where you may submit your software, so don’t rely on Google Play and the App Store. As per the One Platform Foundation, submitting an app to other comparatively less popular stores will result in a 200% increase in predicted downloads compared to Google Play. You should consider these excellent app stores, which are becoming increasingly popular in the mobile app market.

• GetJar
• SlideMe
• Opera Mobile Store
• AppsLib
• Amazon Appstore
• AppBrain

Keep in mind that there is a larger app market beyond those two well-known marketplaces. You may find it simpler to encourage in-app purchases if you reach a wider audience.

Conclusion

To boost in-app engagement and retention, start by understanding what your users want. Gather key insights through welcome surveys, behavior analytics, and feedback forms. Use this data to craft personalized experiences that keep them coming back! Let tecHangouts help you implement winning in-app marketing strategies. Book a free consultation today to see how we can elevate your app!