5 Differences between PPC and Facebook Advertising

There is a huge debate when it comes to the PPC and Facebook advertising services. This topic is always hot because both of them have solid reasons to become the best, and both provide professional dashboards. Moreover, both are the largest in their industries. In easy words, you can say that both Google and Facebook are the sharks in their industries. Google provides PPC services in which you have to pay per click, and Facebook offers you advertising services in which you can fix your budget per day.

So, in today’s article, I am going to tell you the major differences between PPC and Facebook advertising. The goal is not to tell you which one is best but to give you the differences between their professional dashboards, their visuals, and the way they both work. The only purpose of this compression is to give you an idea of which one is best for you and how it can help you achieve your business goals.

So, if you are a consumed business owner thinking of starting the online promotion of your business but don’t know which platform to choose, this blog is for you. Read all the differences at least twice and you will be able to choose one that suits perfectly to your business. Moreover, after reading the blog, you will be able to select a PPC management agency in the UK for your business.

Major differences between the PPC and Facebook Advertising Services:

Let’s start discussing the major differences between both of the platforms to understand which one is the perfect one for you. Let’s start with understanding both the PPC and Facebook ads.

What is Google/ PPC Ads?

Google ads that are also known as Google Adwords or PPC ads are the kind of advertisement businesses pay for the sake of their promotion in the search engines. If you are the one that is running the PPC ads, you have to pay Google by mentioning your requirements, including the targeted audience, country, demographics, buying behaviour, and more. Once you have provided all the required information to Google, it will start showing your website at the top of the search engine results pages whenever someone searches for the keywords relevant to yours.

What is Facebook Ads?

Facebook is a social media platform and when stated, the sole purpose was to connect people and provide entertaining content. But with time, Facebook gained popularity and now became the biggest social media platform with billions of active users. Facebook offers advertising services to businesses that can be in banner, post, or video form. Facebook also allows you to select the demographics of the targeted audience, but there is nothing like keywords. Once you provide all the required information to Facebook, they start showing your ads to the audience that might be interested in the products or services you are offering.

Major Differences When It Comes to the Usage:

Industry Nature

The first and most crucial difference is both fall into different categories. People use Google when they need information on specific topics. On the other hand, when talking about Facebook, it is a social media platform and people use it for the sake of entertainment.

Ad Types

When discussing the PPC advertisement, you can only run the written ads. You have to come up with titles and Meta descriptions that are engaging enough to captivate the reader’s attention. Once the reader has clicked on your ad, then you can share the images or videos on the landing page. On the other hand, Facebook allows you to display your ad in both written and visual forms, including posts, banners, and videos.

Keyword Usage

PPC advertisement solely depends on the keywords. When creating the campaign, Google asked you for the relevant keywords. Once you provide all the keywords you want to run the ads on, Google matches your provided keywords with the searcher’s query and shows your ads if matched. On the other hand, there is no option on Facebook to select or provide the keywords. You just have to provide the customer’s demographics and Facebook will automatically start showing the ads to the profiles that match your provided information.

Spending and Expenses

When talking about PPC, Google asks you to set a CPC while creating the campaign and charges you some amount of money when anyone clicks on your website link. While on Facebook, you have to set a budget you want to spend. It can be daily, weekly, or monthly, as per your needs.

The major difference comes when deciding to hire a Facebook or PPC management agency in the UK. So, if you think that your major audience is on Google and don’t have time to waste on entertainment, then it will be wise to run the ads on Google. On the other hand, if you are targeting teenage or adult people who spend most of their time on social media, then Facebook is the perfect fit for you.