How to Apply Guerrilla Marketing in Digital Business

As digital business continues in full swing in the changing world, organizations need to find new ways to arrest the attention of their audience. Though conventional marketing has its own relevance, the modern marketplace is quite different, requiring more creative and divergent thinking. This is where guerrilla marketing comes into play.

Guerrilla marketing aims for innovation and surprise, not based on how big the budget is. It’s about surprising customers by unconventional means and making a ruckus. While previously bound by physical settings, guerrilla marketing has slowly crossed over into the virtual landscape. This is particularly important for those with ideas about running online businesses that want to cut through stiff competition. 

In the blog today, we will talk precisely about how one can use guerrilla marketing in a digital business to establish brand awareness, increase engagement, and finally translate to higher sales. 

✅The Concept of Guerrilla Marketing in the Digital Arena

An understanding of what guerrilla marketing is a necessity before one venture into its practices, however conventional it may have appeared in the pre-digital days. Guerrilla marketing has traditionally been understood as non-traditional and low-budget campaigns aimed at shocking the target audience. The best innovation in the digital world is when guerrilla marketing aims to utilize online mediums in such an innovative way that it brings excitement, goes viral, and induces very high engagement with minimal spending. 

One of the major advantages of guerrilla marketing is that it exploits shock value and creativity and has a great chance to have surprising campaigns that will work well for the audiences. At the same time, it demands detailed knowledge about digital space and knows exactly what might resonate with your particular audience. 

✅Using Social Media Platforms

The social media environment can be the right space for implementing guerrilla marketing due to its potential for virality and the fact that users are interactive. Among some techniques to be used include: 

Tag campaigns: Create a unique catchy hashtag. This can boost the engagement of the audience and make your brand popular. A hashtag is to be created that matches the purpose of the campaign, is fun, and easy to remember. Encourage the readers to share it with the users. Offer small incentives like a contest prize to motivate users to participate. 

Viral challenges: Consider campaigns such as the Ice Bucket Challenge that went viral. Businesses can come up with a unique challenge to attach back to one of their products or values and prompt people in their audience to take on this challenge as well. If the campaign is done right, it can spread like fire. 

Influencer marketing: Of course, collaboration with micro or macro-influencers on Instagram or TikTok is another way to give your guerrilla campaign that extra boost. The influencer’s unique manner of repping your brand might be surprising and refreshing for the followers.

✅UGC for Viral Reach

One brilliant move in guerrilla marketing in digital business is the utilization of user-generated content or UGC. People believe more what their peers say than the message from the corporate advertisement. Here’s how you can entice your audience to create content for you: 

Contests and challenges: Incentivize customers to produce videos, photos, or any other form of content that features your product or service. UGC will increase the brand’s credibility while generating engagement but also promote your product in natural use. 

Interactive Posts: Entice your viewers to submit their opinions, host polls, or start conversations; the organic advertising of your product will be heard.

✅Viral Videos and Memes

Humour, surprise, and emotion are characteristic features of a viral video. Properly created video or meme liked by the target audience can be shared worldwide through social media, and hence the brand presence will be boosted correspondingly. 

The main thing is to ensure the video or meme touches viewers or is funny or makes them think. A quirky product demo, a parody, or even an excellent animation could leave a true impact. Chances are, it’s quite high if you play off trends or create something that resonates with people in some way. 

Memes, for instance, have been a type of digital language young people appreciate. Come up with or share memes relevant to your business: it is a great way to get people involved and add some subliminal branding in the process. 

✅Surprise Campaigns or Flash Mobs (Digital Versions)

Surprise is an element at the very heart of any guerrilla marketing activity. Digital versions of a surprise campaign or flash mobs can involve 

Surprise giveaways: Tweet a giveaway on your social media channels without warning. It can be thrilling, and the engagement for getting the post shared would rise. It won’t be long before your campaign makes a craze and trends. 

Pop-up digital events: You can simply host a live stream or a webinar without much ado about it. Share special tips, discount, or exclusive behind-the-scenes content to make your audience feel special for having tuned into you. 

Flash sales: A flash sale is a sudden discounted price, which creates the urgency factor that might prompt people to make a quick decision. Promote it heavily for a short time on social media and through email newsletters.

✅Ambush Marketing in Online Spaces

Ambush marketing is a form of guerrilla marketing whereby businesses take advantage of the success of another event, brand, or campaign. For digital businesses, this may involve publishing content around a trending topic or event. 

For example, if there is some viral social trend or more mass public event (for example, global conference or contest), time your campaign relative to the theme or trend. Depending on the nature of the event, your brand need not sponsor the event but can be ubiquitous through creative, related content. 

✅Guerrilla Tactics for SEO

SEO remains a core component in the digital business for organic traffic. Guerrilla tactics can also be employed in SEO; these include:

Unconventional backlinks: Give other websites value in the form of infographics or other unique statistics for a backlink. Get creative with your link spot – head into industry forums, niche blogs, or even resource pages that never experience cold pitches. 

SEO stunts: Sometimes, bold SEO tactics such as a microsite or a blog-type site around a topic that has gone viral will drive enormous volume. These “stunts” need to be well-timed to catch the currents. 

✅Guerrilla Email Marketing

Email marketing mightn’t feel like guerrilla at first sight, but it can be if done in a rather unusual manner. It really involves sending high personalization, funny, or really targeted email campaigns that don’t fit the usual types of campaigns for marketers. Add a bit of personality to your messaging or create captivating emails to look forward to in subsequent campaigns. 

Conclusion

So, guerrilla marketing, being creative, engaging, and surprising in a digital sense, is a low-cost strategy: value lies in innovation and execution. Dig Businesses can generate massive, high impact through practices of social media, user-generated content, viral trends, and surprises. IndeedSEO is one of the top digital marketing agency that can help execute guerrilla marketing tactics to advance one’s digital business to the next level.