Why CEOs Need to Pay Attention to Employer Branding?

Employer branding is the key to innovation and outshining market competition. While companies hire the best human resource teams, they tend to overlook a potential recruitment element: employer branding. It is important for the management to understand the impacts of employer branding on the company’s success, and how it can navigate it through the inevitable labor market challenges. Sometimes companies lack the resources that can help develop a targeted employer branding strategy. However, in such cases, outsourcing to any experienced staffing agency in Pittsburgh or their region should be considered.  

Understanding Employer Branding  

Employer branding reflects a company’s image and what value it offers to its employees. In this information age, building a positive employer branding is important in attracting the competent professionals who are determined to achieve big and add value to the organization. The new strategy promotes the company as a worthy employer and entices potential candidates seeking new roles. It can act as a competitive edge for the company by improving its productivity and brand image.

Real Benefits of Employer Branding for a Company  

Here is an insight into why an effective employer branding strategy is critical to improving the brand image and embracing success.   

Brand Awareness   

Facts show that almost 65.7% of the global population has access to the internet and smart devices. Hence, establishing an online presence is critical for businesses to survive in this digital world. Employer branding can be best executed through digital mediums and will play a crucial role in demonstrating the value a company can offer to its employees.  

Build Your Talent Brand  

Investing in building an employer brand can reap incredible benefits for the company. The main idea is to develop a talent brand that can help engage, attract and retain the cream of the crop. However, it is only possible through a powerful employer branding strategy that focuses on company ethics and organizational culture.  

Candidate-Oriented Recruiting  

At present, the recruitment process is more candidate- focused, which has been proved effective in attracting the right talent. When the candidate chooses their preferred employer, they are more likely to be committed to the company. The factors that candidates consider while choosing their employers are the environment, benefits, and growth opportunities.   

Reduced Turnover Rate  

Employer branding is a strategy to enhance employee engagement and regulate turnover rates. It can be best achieved by hiring the right candidates. Hence, it is important to focus on promoting the organizational culture and employee opportunities. Remember that a winning employer brand strategy should be able to outcast its market competitors.  

Cost Saving  

Attracting the right talent might involve a lot of cost and effort for the company. However, a strong employer branding strategy might save the time and energy spent on attracting, and hiring new candidates.  

Improved Brand Image 

A successful employer branding strategy can attract the right talent. A competent team represents the company and delivers better value to the customers. Positive customer experiences helps improve the brand image and drive company success.    

Key Players in Employer Branding  

It is a big misconception that only human resource teams are involved in employer branding efforts. However, there are 4 key players in a company that enable a successful employer branding strategy.  

Human Resource  

The main job of human resource team is to devise policies to attract, hire and retain the right candidates. Their roles also extends to improving the work culture and environment. Though, employer branding might be somewhat related to marketing, still it cannot be executed without the support of HR executives.  

CEOs 

While the CEO might have huge responsibilities, their role in ensuring a good organizational culture and successful employer branding cannot be undermined. Talent acqusition has evolved to be strategic, and neccesitates the involvement of company leaders.  

Marketing  

The term ‘employer branding’ indicates its relation with the marketing. Human resource team in consent with the CEO can only develop an organizational culture and recruitment strategies. However, a marketing personnel is required to execute recruitment marketing.  

Brand Advocates  

A modern approach to employer branding is engaging brand advocates and promoting their positive company reviews. However, it is an advance strategy and might be ineffective in the initial stages of employer branding. Still, it is a great way to promote a good company image and work culture to attract talented people.  

Takeaway  Effective employer branding majorly impacts talent acquisition, however, it can influence other business aspects also. Top management including CEOs must be aware of the latest trends and tech that help make the process more efficient for better branding and reach. In this digital era, the best way to reach potential candidates is thru online mediums and create an influence. It will help hire the best talent, enhance productivity, improve revenue and support organizational growth. When reviewing different industries, mortgage industry is also among those expeirencing skills scarcity and employee turnover. This has increased mortgage staffing demand to hire experts that would lead companies to success.