5 Popular Themes For Corporate Video Philippines

For any business constructing a proper base, to reach the target audience and communicate brand message, corporate films have become a very important means. Corporate Video Philippines is an important strategy in marketing. Many Filipino companies tend to use more imaginative and interactive video concepts to engage their client base. The following are five common themes for business promotional videos in the Philippines that connect well with the local market and guarantee that the brand is effective.

Brand Storytelling

Of the numerous corporate videos installed today by different organizations, one of the best themes that many Filipinos can appreciate is brand storytelling. Much like their other Asian counterparts, Filipinos are very receptive to exaggerated emotional and personal anecdotes hence making storytelling a very effective means of capturing their attention. This theme seeks to explain the origin of the company, the purpose that it serves, and the principles that it upholds. Rather than stating only the figures, it shows the history and growth of the particular business, the teams behind it, and the gradual changes over the years. 

A narrative video may include the company’s founders, staff, or even dedicated clients speaking about their experiences, shedding light on the history and the culture of the brand. This typology works well in the Philippines especially, because it enhances bonding with the targeted audience which is an integral part of the culture of the Filipinos.

Customer Success Stories and Testimonials

The Filipinos make conclusive decisions based on relationships and trust, which are very cardinal. This is the reason why corporate videos’ use of customer success stories and positing quotations works best. Such videos include customers who are happy with the product and service offered, showing how the company has improved their lives or businesses. 

The videos center on realistic situations that the audience can connect to. At the same time, the appearance of the brand is much more confident and reliable. By showing actual local individuals or businesses to who the audience can relate, the company earns trust and creates bonding in its audience.

Corporate Social Responsibility (CSR)

In the Philippines, corporate social responsibility has become a popular content idea for videos that are made by companies. A large number of Filipino consumers tend to patronize businesses that are known to contribute to the society in which they operate. Because of this, incorporating a company’s CSR activities is also a way of proving that the particular organization cares for social and environmental issues.

In videos dedicated to Corporate Social Responsibility, businesses may demonstrate their participation in social development or ecological equity campaigns, as well as offerings in charity. CSR motions show a strong connection to the local values of altruism or concern for others (“Bayanihan”) and empathy towards suffering (“malasakit”), be it a simple feeding program, a scholarship program, or even a tree planting project.

Company Culture and Employee Engagement

Promoting company culture and enhancing employee engagement is yet another commonly explored aspect of corporate video content in the Philippines. Through these videos, the organizations aim to give prospective employees and clients an insight into the day-to-day operations of the organization, the benefits of working there, and the social relationships of the staff with one another. 

Asian culture tends to value familial or similar relations and displaying an environment that is cooperative, encouraging, and enjoyable will instill additional interest in the company. Such clips are often substituted for a day in the life of employees or some teambuilding activities or conversely some talking heads of people in the organization.

Product Demos and Explainers

Product demonstrations and explainers make a good traditional theme for corporate videos and are also in high demand among such businesses as technology, healthcare, and retail. Such videos aim at promoting the company’s deliverables, detailing the process of their functioning and advantages.

The Filipino audience is practical, straight to the point, and has a clear understanding of what explainer videos are for which helps them how a given service or product helps solve their problems. These videos usually outline product features followed by a walkthrough detailing how to use the product with the main selling features well highlighted. Because the Filipino market has become more digital-savvy, product demo videos also cater to online shoppers and decision-makers who want extensive information about a product.

Key Takeaway

In the Philippines, corporate or organizational videos play an integral part in the marketing communication or promotion strategy of a company, and the selection of the appropriate theme in this case is critical in leaving an imprint. Themes like brand heritage, customer testimonials, Corporate Social Responsibility, company values, and the showcasing of products are appreciated by the Filipino audience who appreciate sincerity, community, society, and caring relations. Thus by incorporating these common themes, businesses in the Philippines can reach out and access their target market and establish brand credibility and loyalty.